Business Details
Commercial Roof Restoration Experts
White Hat Industrial was founded to disrupt the traditional cycle of commercial roof repair and replacement with innovative, sustainable solutions. Our team of entrepreneurs brings extensive experience in property management, specialized coatings, and restoration to deliver functional, economical systems that extend roof lifespans. We focus exclusively on fluid-applied roofing, a service we've perfected through rigorous training and certification. Our mission centers on preserving client assets while prioritizing environmental responsibility through waste reduction and energy efficiency. With operations across multiple U.S. locations, we serve diverse industries including manufacturing, healthcare, and government institutions.Our commitment to quality is evidenced by 10-20 year warranties backed by manufacturers, reflecting our confidence in long-term performance. The company's culture emphasizes workforce development and community impact, aligning business success with social responsibility. Through continuous innovation, we've developed over 40 unique roofing systems tailored to specific client needs. Our approach eliminates disruptive tear-offs, minimizing operational downtime for clients. Technical expertise combined with ethical business practices establishes us as industry leaders in commercial roof restoration.
Services
Fluid-Applied Roofing
Roof Restoration
Solar-Ready Preparation
Cool Roof Solutions
Maintenance Programs
Assessment & Survey
Installation Services
Sustainability Solutions
ESG Data Reporting
Warranty Services
Highlights and features
- Certified installers with 10-20 year manufacturer-backed warranties
- Proven fluid-applied systems reduce energy costs up to 15%
- Zero-waste restoration eliminates roof tear-off and disposal
- Nationwide service with minimal operational disruption
- Sustainability solutions qualifying for LEED and ESG reporting
Associations and certifications
- ENERGY STAR
- LEED
- ASHRAE
Services
Fluid-Applied Roofing
Our fluid-applied roofing systems create seamless, fully adhered membranes that waterproof existing roofs while improving energy efficiency. These multi-layer solutions use resin and polymeric fibers to form durable barriers against weather damage. Commercial properties benefit from reduced cooling costs and extended roof lifespans without disruptive replacements.
Roof Restoration
Roof restoration services extend roof life by applying new protective layers over existing systems. This eliminates tear-off waste while addressing leaks, corrosion, and thermal damage. Our process maintains roof functionality at 50% of replacement costs with minimal business disruption during installation.
Cool Roof Solutions
Cool roof installations use reflective coatings that reduce surface temperatures by 50-60F. These systems lower HVAC costs up to 15% while qualifying for energy rebates. The technology improves indoor comfort in manufacturing facilities and retail spaces without air conditioning infrastructure.
Sustainability Programs
Our sustainability initiatives help clients achieve ESG goals through waste reduction and carbon sequestration. Services include third-party validated reporting for LEED qualification, embodied carbon reduction, and solar integration compatibility with existing roof systems.
Warranty Services
We offer comprehensive 10-20 year warranties covering materials, labor, and workmanship. Backed by manufacturers, these warranties include unlimited repair coverage and annual inspections. The guarantees ensure long-term performance while protecting clients from unexpected maintenance costs throughout the warranty period.
People
Joel Bell
President
President with 25+ years in technical coatings and prison ministry. Founded White Hat Industrial to combine business success with social impact. Certified roofing specialist focused on workforce development and sustainable solutions.
Jason Lakes
Vice President
20+ year construction industry leader specializing in B2B sales and team development. Oversees organizational vision and strategic growth initiatives while maintaining focus on the company's mission-driven approach to roofing restoration.
Zach Carroll
Technical Specialist
Former Marine Corps veteran with expertise in technical roof assessments. Manages client consultations and project scoping while developing non-profit initiatives for disabled veteran support through outdoor activities and hunting programs.
Christopher Andrade
Project Manager
Former plastics manufacturing specialist bringing operational efficiency expertise. Oversees project execution safety and scheduling while coordinating between technical teams and client stakeholders across multiple geographic locations.
Daniel D-Riggs
Strategic Accounts Specialist
Construction industry veteran with 15+ years in project management. Focuses on building long-term client relationships while developing customized roofing solutions for property owners and management groups nationwide.
Questions
What is fluid-applied roofing?
Fluid-applied roofing creates a seamless, waterproof membrane directly over existing roofs using resin and polymeric coatings that cure into durable protective layers.
How does White Hat Industrial's process differ from traditional roofing?
We restore existing roofs without tear-off, using fluid-applied systems that save 30-50% versus replacement while extending roof life through renewable top-layer applications.
Are the solutions environmentally sustainable?
Yes. Our systems reduce landfill waste by avoiding tear-offs, qualify for LEED points, and include cool roofs that cut energy use by reflecting 85%+ of solar radiation.
What warranties are offered?
We provide 10-, 15-, and 20-year warranties covering labor, materials, and workmanship, all backed by manufacturers with no dollar limits on repairs.
Can existing roofs be restored?
Most flat or low-slope commercial roofs qualify. Our specialists assess each roof's condition and recommend restoration when technically and economically beneficial.
Videos
